Agency Partnerships
One of Rachel’s favorite ways to work is partnering with agencies to support the social media and content needs of their clients. Joining the team as a contractor, Rachel has worked with award-winning Public Relations agencies and full-service marketing agencies across the nation, providing social media strategy, social media management, copyediting, copywriting, social video editing, and many other creative services that help the agency’s clients stand out from the crowd in the busy digital space. Learn more about Rachel’s experience partnering with agencies with the samples below.
CLIENT | SOCIAL MEDIA STRATEGY
Revolution Public Relations
Responsible for creating effective and innovative social media strategies for Revolution PR, a top sustainable lifestyle public relations agency for responsible apparel, natural beauty, curated consumer goods, fitness, natural beauty, green living, and healthy food and craft beverage brands. Spearheading Instagram Reels strategies for clients, overseeing social media management, copyediting for client content calendars, and reporting on performance metrics.
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Creating impactful social strategies for several brands in partnership with Revolution PR that drives positive follower growth and consistent above-average engagement
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Establishing effective strategies that support thriving organic social media accounts for Revolution PR’s clients. Delivering consistently positive results, reporting and sharing metrics with client executives, and A/B testing content to drive innovation and support audience growth.
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Supporting the Revolution PR team by sharing the most up-to-date social media best practices, participating in weekly team meetings, and regularly collaborating with the Public Relations team to support social media efforts for clients.
“Rachel is one of the most talented social media strategists I’ve worked with. She combines confident expertise with passion and an openness to exploring the best paths to meet each of our clients’ unique needs and goals. Her work is thoughtful, creative and data-driven, yielding consistently positive results. She’s also a wonderful human and a true pleasure to have on our team.”
CLIENT | SOCIAL MEDIA STRATEGY
The Food Group
Providing social media strategies and content solutions for The Food Group, a premier full-service agency that blends food, culture and marketing expertise to deliver powerful integrated ideas that feed their clients’ success. Responsible for ongoing communications with clients, overseeing social media management, and creating impactful social media strategies that drive consumers to take action.
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Served as a social media strategist playing a key role in attracting and retaining new business for the marketing agency, including meeting prospective new clients and brand executives with the intention of signing new brands with the agency to partner on creating an engaging social media presence.
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Reviewing monthly client social media content calendars to ensure voice, tone and brand consistency across the portfolio of clients and provide feedback and copyedits to internal social media managers on the agency team.
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Working cross-functionally across the larger marketing agency to work in tandem with account executives and marketing directors to align social media goals with broader business goals for each brand in the portfolio.
CLIENT | SOCIAL MEDIA STRATEGY
Curator
Hired to lead social media strategy for clients working in partnership with Curator Public Relations including a New York-based FinTech app. Responsible for creating a multi-channel social media strategy that authentically engages the audience while aligning with broader brand marketing goals.
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Developing client social media strategies that exceed expectations via a dynamic multi-platform approach. Working with client executives and marketing leaders to provide strategic direction, post ideas and themes, and make consistent recommendations for improvement.
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Identifying ways to improve processes and establishing streamlined systems to support a cross-channel social media strategy
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Attending internal and client meetings to establish a regular cadence for content updates, to review post performance and strategies, and brainstorm innovative ways to communicate.
“Doing social for brands well—in a way that truly connects with consumers—is becoming increasingly difficult. There’s just so much disingenuous content being put out that consumers begin to lose trust in the medium as a whole. Rachel’s strategies, by contrast, build trust and create true engagement. We love partnering with her.”
