Storytelling meets strategy.

Helping brands grow their presence, build real community,
and create content that actually connects.

Let's get into it

Hi, I’m Rachel Taylor Mason

I'm a social media strategist, content creator, and former journalist — which basically means I'm professionally curious and obsessed with finding the story in everything. I help brands discover their voice, build real community, and show up online in a way that actually means something — to them and to their audience.

Strategy built from the inside out.

I work with brands and entrepreneurs to cut through the noise with a clear plan, creative content, and a collaborative process that helps teams feel empowered and excited to share their story.
I focus on building a unique strategy around your specific goals, audience, and voice. And that starts with really understanding your brand from the inside out.

  • Mizzou-trained journalist and strategist

  • 15+ years of experience working in fast-paced newsrooms, in-house marketing teams, digital agencies, and beyond

  • Chronically online, with a deep understanding of social media and internet culture

  • 350k → 700k organic Instagram growth in 10 months for Allrecipes

 Select Brands I’ve Worked With

  • A logo with the text 'Allrecipes' in orange and yellow, featuring a yellow spoon as part of the design.
  • A black-and-white photo of a woman standing in a garden, holding a child in her arms, with trees and plants in the background.
  • Logo with the text "Daily Paws" in large, bold, red letters on a black background.
  • Daiya logo with the tagline 'deliciously dairy-free' and a green leaf symbol.
  • Close-up of the DRY logo in black and gray.
  • Evo fast charging sign with text
  • Yellow spiral target symbol on a black background.
  • Meredith logo with multicolored woven pattern and the word 'meredith' in lowercase gray letters.
  • Mondelēz International Foodservice logo in purple text.
  • National Geographic logo with yellow rectangle and black text
  • Text reading 'Revolution' with colorful lines above it and smaller text 'Public Revoltors' underneath.
  • The image displays the logo for 'Shipt' with the word in bold purple letters and a stylized shopping bag icon in green to the right.
  • Simple Mills logo in brown text.
  • The image features a person holding a coffee mug and writing in a notebook on a desk, with a laptop nearby.
  • The word "thrillse" in black 3D block letters with a shadow effect.
  • Close-up of a black and white cat with green eyes, lying on a wood surface.
  • Logo for Town & Country Markets with green text on a black background.
  • Yucatan Guacamole logo with green and purple text on a black background.
  • 425 Magazine logo in black and green text.
  • Logo for The Writers Co-op with stylized letters TW C on a lined paper background.

Meet Rachel

I'm Rachel Taylor Mason (formerly Rachel Coward!) — a social media strategist, content creator, and former journalist with over 15 years of experience helping brands and entrepreneurs grow through storytelling that actually resonates.

My work is a unique blend of sharp strategy and real, human connection.

Every plan I build starts with curiosity — getting to know your brand, your audience, and what makes a brand genuinely worth following. I'm also an award-winning photographer, which means I bring a visual storyteller's eye to everything I do.

If you're looking for a partner who's as invested in your brand as you are, you're in the right place.

Rachel Taylor Mason

Meet Rachel

Three ways to work with me:

The Social Audit

A one-month deep dive into what's working, what isn't, and exactly what to do next.

The 90-Day Overhaul

A comprehensive strategy build for brands ready to show up with intention and grow.

Strategic Partner

Ongoing strategic direction for teams that want a senior social expert in their corner.

Think we might be a good fit?

Let's Chat 👉