People-First Storytelling for Brands & Solopreneurs
Authentic strategy, content, and photography that help your brand grow.
Hi, I’m Rachel Taylor Mason (formerly Rachel Coward!)—a social media strategist and award-winning photographer with over 15 years of experience helping brands and solopreneurs grow through authentic, story-driven marketing.
I specialize in people-first social media strategy, creative marketing, and vibrant brand photography that connect businesses with the real people behind the screen. My approach goes beyond metrics—building genuine community, deepening brand loyalty, and creating content that feels human, memorable, and impactful.
Whether you’re looking to elevate your online presence, refine your social media strategy, or capture the essence of your brand through photography, every project I take on is rooted in connection, storytelling, and authenticity.
Social Media Strategy
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Social Media Mentorship
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Brand & Editorial Photography
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Content Creation
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Guest Speaking
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Social Media Strategy 〰️ Social Media Mentorship 〰️ Brand & Editorial Photography 〰️ Content Creation 〰️ Guest Speaking 〰️
What To Expect
🌿 Clarity and Lightbulb Moments
Expect a partnership that crushes the overwhelm and brings much-needed clarity around social media. We'll work together to define your goals, understand your audience, and craft a tailored plan. You'll leave feeling equipped and excited to own your social presence.
💯 Dedicated Support & Guidance
You're not in this alone. Expect a dedicated partner & mentor who will keep you on track, providing expert guidance. I’ll be your accountability partner ensuring your social media efforts stay focused and effective, while also making sure to celebrate your wins along the way.
👏 Increased Confidence
Say goodbye to posting just to post. I create strategies that are built upon a strong foundation. Together, we’ll plan purposeful content that is unique to your brand and your goals. The content I help brands and entrepreneurs create is focused on building real human connection on and off the screen.
📱 Energy and Collaboration
Working together will be transformational, not transactional. Expect a high-energy, collaborative partnership where your ideas are valued and brought to life. I create a fun, supportive, and empowering environment where you feel seen, heard, and celebrated.
About Rachel
Helping brands show
up with clarity,
creativity, and heart.
Hi, I’m Rachel! I’m a creative strategist, photographer, and community builder who helps brands and entrepreneurs tell stories that actually connect with people. My work blends social media strategy, photography, and brand marketing to create digital experiences that feel fresh, authentic, and human.
View My Portfolio
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Food & Drink
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Agency Partnerships
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Collaborations
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Startups
“Rachel was one of the best social strategists I’ve worked with in my professional career. From strategy to content creation and execution, her ideas were informed, imaginative and engaging, built from a deep understanding of both the client’s audience and the platforms. What might have impressed me most was her deep understanding of the industry. She was dedicated to staying on top of industry news and timely trends. Her expertise was irreplaceable, and helped shape our communication strategy in entirety. I look forward to any opportunity to work with her again!”
